Ingram iD gives you simple access to powerful digital advertising options like Facebook, Instagram, Google Search, Google Display, and promotional email opportunities. Creating an ad campaign in Ingram iD is significantly easier than navigating the complex structures of the ad platforms directly. Plus, you get exclusive access to verified, book lover target audiences available only through Ingram iD!
This article is designed to help you navigate the process of creating your first campaign and the different advertising opportunities available to you with Ingram iD! Click here to watch a step-by-step video of a campaign set-up.
To get started, simply click ‘Create Campaign’ in the left menu from your account’s dashboard.
Next, you'll name your campaign. This is the name that you’ll see in your ‘All Campaigns’ and ‘Reports’ pages, so make sure it’s something that you’ll be able to relate to the book(s) you’re advertising.
You’ll then choose what book you’re promoting from Ingram iD’s database. By searching the title or ISBN, you can add your book and have the option to use the book’s cover and metadata in the ad set up process. If you cannot find your book in our database, click ‘Enter Book Information Manually’. If you select the ‘Enter Book Information Manually’ option, you’ll be taken directly to the next step and you’ll have the opportunity to put in your book’s information later in the process.
The next step is to choose the audience(s) you’d like to target from our list totaling over four million readers across 60+ genres. You can scroll or use the search bar to navigate all available audiences. We recommend choosing the audience(s) that best fit your genre(s) or niche, following the BISAC category. Underneath each audience group is the amount of people in that audience and the available ad platform options.
For more information about target audiences, read this article.
After you select your audiences, it’s time to decide which advertising platforms you’d like to use to advertise your book. For help deciding which ad platform is best for you, read this article.
Facebook ads encourage engagement and interaction with potential readers. To get started setting up this ad platform, the first thing you’ll want to do is confirm your audiences. After that, click ‘Continue’ to move onto Step 2.
You can use our Bookfinity and Beyond Facebook Page to promote your book in Step 2 for fast and simple ad set up. If you have your own business Facebook page that you’d like to use for your Facebook ad, you can integrate your Facebook page with Ingram iD. We recommend only doing this if you have experience using the Meta Business Suite, as this process can be complicated.
For Step 3, you’ll need the ad’s primary text, ad image, your web page’s URL, a headline, a short description, and a call to action. If you were able to select your title from our database, you may select “insert book cover” for the ad image or you can upload your own. The website URL is the website that you’d like users to go to once they click on your ad. This can be your personal website or a link to your book’s page on a major retailer’s website, like Amazon or Barnes & Noble. We recommend using a site that the user can purchase your book through directly. The call to action is the action you’d like users to take, such as “Buy Now” or “Learn More”.
Instagram ads are where visual storytelling meets precision audience targeting, gaining brand awareness and resulting in strong click-through rates. To get started setting up this ad platform, the first thing you’ll want to do is confirm your audiences. After that, click ‘Continue’ to move onto Step 2.
In Step 2, you’ll add the content for your ad: the primary text, ad image, website URL, and a call to action. The Primary Text is what most people refer to as the caption of the ad. In order to catch Instagram users’ attention, it is recommended to use hashtags and emojis that relate to your book. If you were able to select your title in our database, you may select “insert book cover” for the ad image or you can upload your own. The website URL is the website that you’d like users to go to once they click on your ad. This can be your personal website or a link to your book’s page on a major retailer’s website, like Amazon or Barnes & Noble. We recommend using a site that the user can purchase your book through directly. The call to action is the action you’d like users to take, such as “Buy Now” or “Learn More”.
Google Display
Using Google display ads, your title can be displayed on over two million websites and apps across various platforms and devices. These ads use a combination of images and text to promote your product. Display ads appear across the entire “Google Display Network” reaching over 90% of online users.
Step 1 to making a Google Display ad in Ingram iD is to confirm your audiences. Once you’ve done this step, click ‘Continue’.
Next, you’ll upload your ad images in Step 2. For this, you’ll need a landscape image, a square image, and a business logo . If you were able to select your title from our database, you can select “Insert Book Cover” or you can upload your own ad images. For more information about the specifications for images in a Google Display ad, read this article.
For Step 3, you’ll add the text for your Google Display ad. We recommend using all five headline and description versions so that Google has the maximum number of options to choose from, based on which perform best.
Google Search
Google Search Ads target users actively searching for information related to your book or relevant topics. These users often have a high intent to engage or purchase, making them valuable prospects for book sales. These ads don't have ad images, so the ad copy you choose and the correlating keywords you pick are super important.
For Step 1, you’ll need to insert the text for your Google Search ad. A minimum of three headlines and two descriptions are required, but we suggest using the maximum amount to boost your results. You’ll then need your website URL, or the web page you want users to go to when they click on the ad.
In Step 3, you’ll create your keywords for your Google Search ad. These are the words or phrases that help Google show your ad to those who are actively searching for similar items to your book. You can enter your own keywords, or we offer a selection of suggested keywords based on the headlines you’ve created and the audience(s) you’ve selected. We recommend at least 20 keywords for a Google Search ad.
To modify the keywords once you’ve created your own or selected one of the recommendations, you can select “preview” on the right and click the “X” next to the keyword to delete any unwanted keywords.
Payment for Facebook, Instagram, and Google Ads
For each of the above options (Facebook, Instagram, Google Display, and Google Search), the last step is to set your schedule and budget for each ad. Here, you will choose how long you want your ad to run, and how many clicks you'd like to expect each day. Use the toggle to select your average daily spend. You’ll notice that as your average daily spend goes up, so do the estimated clicks.
Once you are happy with your schedule, budget, and estimated clicks, you can click ‘Save and Return to Cart’ and your cart will be ready for checkout once you have completed the ad set up process for each ad.
Promotional Emails
With iD’s promotional email service, you can effortlessly send a promotional email showcasing up to five books to tens of thousands of readers via Ingram’s network of consumer brands. For more information on Promotional Emails, click here to learn more.
For Step 1 of the promotional email set up process, you’ll need to confirm your audiences. Once you’ve done that, click ‘Continue’.
Step 2 is where you will select your send date. This is the day that your email will be sent out to the audience you’ve selected. The cost for the promotional email will be visible on this step as well.
You’ll need to add your email content in Step 3. This includes a subject line, a preheader, a header image, a book description, and a link to buy. You can do this process for up to five books. You’ll also need an editorial headline and editorial copy. This text will be under the book’s description and the call to action, and is a great place to add reviews, marketing copy, or anything else you want readers to know about your book(s). Finally, you’ll need the name of the publisher. Throughout this process, you’ll be able to see a live preview of your email to the right.
The last step is to preview your email. Once you have reviewed the information and are ready to publish, click the checkmark beside ”I confirm all the information I provided is correct and ready to be published”. Once you click ’Continue’, you can click ’Save and Return to Cart’ and your cart will be ready for checkout after you've completed the ad set up process for each ad.
Setting up an ad in Ingram iD is designed to be a simple process to empower you to make effective ads for your book(s) without having to navigate the complicated ad platforms. After deciding on your target audiences from our target audiences of verified readers, you’ll be directed through a few steps to make a sophisticated Facebook, Instagram, Google Search, or Google Display ad. If you’re having trouble, you can always contact our support team through this form.
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