What You Need to Create a Google Display Ad

Before setting up your Google Display ad in Ingram iD, ensure you have all the necessary items for a smooth setup process!

Here's what you'll need:

1. The EAN(s) of the book(s) you are advertising.
2. Select relevant Audiences from the provided list below.
3. Landscape Image(s): Upload one or more high-quality images of your own, or use the cover already available on the platform. Remember, the minimum size for this image type is 600 x 314.
4. Square Image(s): Upload one or more high-quality images of your own, or use the cover already available on the platform, cropped to a square shape. The minimum size for this image type is 300 x 300.
5. Business Logo (optional): Upload a high-quality image of your company logo. The minimum sizes for this image type are 128 x 128 (square) and 512 x 128 (landscape).
6. Headline(s): Create versions with no more than 30 characters each. Get creative and use words that your target audience might use in their search terms. If you provide multiple headlines, Google will automatically choose the one that performs best.
7. Long Headline: Provide a single headline with no more than 90 characters that best explains why the customer would want to know more.
8. Description(s): Create versions with no more than 90 characters each. Be imaginative and incorporate words that your target audience might use in their search terms. If you provide multiple descriptions, Google will automatically select the one that performs best.
9. Website/Webpage URL: This is the link to the website or page where you want to direct customers when they click on the ad. Remember to include the full URL, including the http://www or https://www."

Having all these elements ready will make the setup of your Google Display ad much easier in Ingram iD.
 

Google Display Ad Audiences (Updated 3/14/25)

Audiences are subject to change without notice. 

Action & Adventure 
Art 
Art - Architecture - Design - Photography 
Asian American and Pacific Islander
Astrology
Biographies & Autobiographies - Celebrity
Biography & Autobiography - Memoir
Business
Comics, Graphic Novels, & Manga
Computers & Artificial Intelligence
Cooking & Cookbooks
Crafts, Gardening, Hobby, & Home 
Crime - Hard-Boiled, Noir, & Private Investigators 
Crime - Mystery
Crime - Mystery - Detective 
Crime - True Crime 
Elder Nursing and Care
Fashion & Style
Fiction - Black & African American   
Fiction - Classics
Fiction - Diverse & Multicultural  
Fiction - Gothic 
Fiction - Historical  
Fiction - Horror, Occult, & Supernatural 
Fiction - Inspirational
Fiction - LGBTQ+   
Fiction - Literary   
Fiction - Short Stories, Collections, & Anthologies
Fiction - Thrillers and Suspense
Fiction - Women's  
Fiction - World  
Fiction- Juvenile
Health - Mind, Body, and Spirit 
Health - Psychology - Self-help 
Health and Fitness 
History 
History - U.S.
History - World  
Humor
Music and Entertainment
New Adult Romance
Nonfiction
Outdoors & Nature 
Pets
Poetry
Professors and Academics
Publishing, Language Arts and Writing 
Religious - Christian Fiction 
Religious - Christian Nonfiction
Religious - Christian Romance
Religious - Theology
Romance
Romance - Comedy 
Romance - Contemporary   
Romance - Historical
Romance - LGBTQ+   
Romance - Paranormal & Supernatural 
Romantic Fantasy 
Romantic Suspense 
Science, Technology, Engineering, & Math
SciFi - Afrofuturism
SciFi - Apocalyptic & Post-Apocalyptic 
SciFi - Dystopian Fiction
SciFi - Fairy Tales, Folk Tales, & Fables 
SciFi - Fantasy 
SciFi - Fantasy - High, Epic, & Heroic  
SciFi - Fantasy - Speculative Fiction
SciFi - General Science Fiction
SciFi - Myths & Legends 
SciFi - Superheroes & Supervillains 
SciFi - Paranormal & Urban
Spanish and Latine
Sports and Recreation
Travel
YA - Action & Adventure 
YA - Contemporary Fiction 
YA - Historical   
YA - Poetry & Verse 
YA - Romance 
YA - SciFi & Fantasy 
YA - Teen & Young Adult Fiction