What You Need to Create a Facebook Ad

Before placing your Facebook Ad, make sure to check off the following items from your list:

Make sure you have the following:

1. The EAN(s) of the book(s) you are advertising.
2. Select relevant Audiences that best match your product.
3. Primary Text (up to 125 characters) for your ad.
4. Image (if you're using your EAN cover, it will be available on the platform).
5. Website/Webpage URL: This is where you will direct customers when they click on the ad. Remember to include the full URL, including the http://www or https://www. For assistance identifying the URL, see this article. 
6. Headline (up to 40 characters) for your ad.
7. Description (up to 30 characters) for your ad.