Learn About Google Display Advertising

Google Display Ads enable advertisers to display visual ads, such as banners, and images across a vast network of websites and apps.

Google Display ads combine an image and text to capture the attention of your target audience.

If your EAN is in our database*, we can automatically pull your book's cover into your Google Display ad.

*If your EAN isn't already in our database, visit this link to determine what to do next.

Before setting up your Google Display ad in Ingram iD, ensure you have all the necessary items for a smooth setup process!

Here's what you'll need:

1. The EAN(s) of the book(s) you are advertising.
2. Select relevant Audiences from the provided list below.
3. Landscape Image(s): Upload one or more high-quality images of your own, or use the cover already available on the platform. Remember, the minimum size for this image type is 600 x 314.
4. Square Image(s): Upload one or more high-quality images of your own, or use the cover already available on the platform, cropped to a square shape. The minimum size for this image type is 300 x 300.
5. Business Logo (optional): Upload a high-quality image of your company logo. The minimum sizes for this image type are 128 x 128 (square) and 512 x 128 (landscape).
6. Headline(s): Create versions with no more than 30 characters each. Get creative and use words that your target audience might use in their search terms. If you provide multiple headlines, Google will automatically choose the one that performs best.
7. Long Headline: Provide a single headline with no more than 90 characters that best explains why the customer would want to know more.
8. Description(s): Create versions with no more than 90 characters each. Be imaginative and incorporate words that your target audience might use in their search terms. If you provide multiple descriptions, Google will automatically select the one that performs best.
9. Website/Webpage URL: This is the link to the website or page where you want to direct customers when they click on the ad. Remember to include the full URL, including the http://www or https://www."

Having all these elements ready will make the setup of your Google Display ad much easier in Ingram iD.
 

Google Display Ads Specifications

Size Limit: 150 kilobytes

Responsive display ad (image)

• 1.91:1, minimum 600 x 314
• 1:1, minimum 300 x 300
• Color Format: RGB

Responsive display ad (logo)

• 1:1, minimum 128 x 128
• 4:1, minimum 512 x 128
• Color Format: RGB