Facebook Target Audiences - Available Now

Facebook and Instagram Audiences (4/25/25) 

Audiences are subject to change without notice.

Action & Adventure 
Art
Art - Adult Coloring Books
Art - Architecture - Design - Photography 
Asian American and Pacific Islander
Astrology
Automobile Enthusiast
Biographies & Autobiographies - Celebrity
Biography & Autobiography - Memoir
Business
Comics, Graphic Novels, & Manga
Computers & Artificial Intelligence
Cooking & Cookbooks
Crafts, Gardening, Hobby, & Home 
Crime - Hard-Boiled, Noir, & Private Investigators 
Crime - Mystery
Crime - Mystery - Detective 
Crime - True Crime 
Elder Nursing and Care
Fashion & Style
Fiction - Black & African American   
Fiction - Classics
Fiction - Diverse & Multicultural 
Fiction - General 
Fiction - Gothic 
Fiction - Historical  
Fiction - Horror, Occult, & Supernatural 
Fiction - Inspirational
Fiction - LGBTQ+   
Fiction - Literary   
Fiction - Short Stories, Collections, & Anthologies
Fiction - Thrillers and Suspense
Fiction - Women's  
Fiction - World  
Fiction- Juvenile
Health - Mind, Body, and Spirit 
Health - Psychology - Self-help 
Health and Fitness 
History 
History - U.S.
History - U.S. Civil War
History - World  
Humor
Music and Entertainment
New Adult Romance
Nonfiction
Outdoors & Nature
Own Voices
Pets
Poetry
Professors and Academics
Publishing, Language Arts and Writing 
Religious - Christian Fiction 
Religious - Christian Nonfiction
Religious - Christian Romance
Religious - Theology
Romance
Romance - Comedy 
Romance - Contemporary   
Romance - Historical
Romance - LGBTQ+  
Romance - Multicultural & Interracial
Romance - Paranormal & Supernatural 
Romantic Fantasy 
Romantic Suspense 
Science, Technology, Engineering, & Math 
SciFi - Afrofuturism
SciFi - Apocalyptic & Post-Apocalyptic 
SciFi - Dystopian Fiction
SciFi - Fairy Tales, Folk Tales, & Fables 
SciFi - Fantasy 
SciFi - Fantasy - High, Epic, & Heroic  
SciFi - Fantasy - Speculative Fiction
SciFi - General Science Fiction
SciFi - Myths & Legends
SciFi - Paranormal & Urban
SciFi - Superheroes & Supervillains
Soccer
Spanish and Latine
Sports and Recreation
Travel
YA - Action & Adventure
YA - Contemporary Fiction
YA - Historical Fiction
YA - Poetry & Verse
YA - Romance
YA - SciFi & Fantasy 
YA - Teen & Young Adult Fiction 

Certain books stand out from the rest, and we understand that. If you can't find the target audience you're looking for when setting up your ad, there are steps you can take.

What Should I do if my Target Audience isn't an Option?

Ingram iD is constantly expanding its audience options and values your input. Feel free to share your audience suggestions with us through a quick submission via our feedback form. Please select 'Other' before submitting your suggestion.

Even if your specific target audience isn't available at the moment, we recommend selecting a similar audience. You can do this by considering readers within the broader genre. For instance, if your book falls under the category of Legal Thriller (a book packed with intense courtroom drama), although Ingram iD doesn't currently offer a specific audience for Legal Thriller, you can choose Crime - Thrillers and Suspense as an alternative.