Learn About Facebook Advertising

Advertisers create Facebook ads to reach specific audiences and drive traffic or engagement to their website, app, or Facebook pages/ news feeds.

Users see these ads in their feed or sidebar while using Facebook.

Facebook ads combine an image and text to capture the attention of your target audience.

If your book is in our database*, we can automatically pull your book's cover into your Facebook ad.

*If your book isn't already in our database, visit this link to determine what to do next.

Before placing your Facebook Ad, make sure to check off the following items from your list:

Make sure you have the following:

1. The EAN(s) of the book(s) you are advertising.
2. Select relevant Audiences that best match your product.
3. Primary Text (up to 125 characters) for your ad.
4. Image (if you're using your EAN cover, it will be available on the platform).
5. Website/Webpage URL: This is where you will direct customers when they click on the ad. Remember to include the full URL, including the http://www or https://www. For assistance identifying the URL, see this article. 
6. Headline (up to 40 characters) for your ad.
7. Description (up to 30 characters) for your ad.

Review these Facebook Ad Specifications:

Design (Image) Recommendations

• File Type: JPG or PNG
• Ratio: 1.91:1 to 1:1
• Resolution: At least 1080 x 1080 pixels
• Color Format: RGB

NOTE: If using the title cover image in your Facebook ad, this is already stored in our database. So there is no need to upload the cover. It will be available to insert when you create the ad!

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Technical Requirements

• Maximum File Size: 30MB
• Minimum Width: 600 pixels
• Minimum Height: 600 pixels
• Aspect Ratio Tolerance: 3%