Learn About Google Search Advertising

A Google Search ad is made up of keywords and text, also known as advertising copy.

Keywords are words or phrases that you choose, and they play a crucial role in matching your ads with the terms people use when searching. 

Choose high-quality keywords to reach your target audience. Learn more about how to pick and create successful keywords. If your book is in our database*, we provide keyword recommendations. You can choose from our suggestions or add your own.

*If your book isn't already in our database, visit this link to determine what to do next.

Craft three strong headlines with up to 30 characters. For the best results, use at least five headlines.

Focus on common search terms. Include a descriptive text with a call to action. A call to action is the action you want users to take, such as "Buy Now" or "Learn More".

Before placing your Google Search Ad, make sure to check off the following items from your list:

• Create or select at least 20 Keywords that you believe your customers would use to search for a product similar to yours. If you are advertising a title in our database, we'll provide recommendations, and you can also add your own keywords.
• Include the EAN(s) of the book(s) you are advertising.
• Select relevant Audiences from the list below that best match your product.
• Craft at least three strong headlines with a maximum of 30 characters. (For added effectiveness, it's recommended to have at least five headlines.)
• Write two descriptions with no more than 90 characters. (Having four descriptions will increase effectiveness.)
• Provide the URL of the website or page where you want to direct customers when they 'click' on the ad. Note: Remember to include the full URL, including the http://www or https://www." For assistance identifying the URL, read more here.