Learn About Instagram Advertising

Advertisers create Instagram ads to reach specific audiences and drive traffic or engagement to a website, app, or product. 

Users see these ads in their feed, search results, or stories while using Instagram. 

Instagram ads combine an image and text to capture the attention of your target audience. 

If your book is in our database*, we can automatically pull your book's cover into your Instagram ad.

*If your book isn't already in our database, visit this link to determine what to do next.

Before placing your Instagram Ad, make sure to check off the following items from your list:

Make sure you have the following:

1. The EAN(s) or ISBN(s) of the book(s) you are advertising.
2. Select relevant Audiences from the list provided below. You can select up to six audiences per campaign. 
3. Primary Text (up to 125 characters) for your ad.
4. Image (If you're using your EAN or ISBN your book cover will be available on the platform. Otherwise, you will need to have an ad image to upload during ad set-up).
5. Website/Webpage URL: This is where you will direct customers when they click on the ad. Remember to include the full URL, including the http://www or https://www. For assistance identifying the URL, see this article. 

 

Review these Instagram Ad Specifications:

Instagram Ad Recommended Specifications

• For Instagram Images:
  • File Type: JPG or PNG
  • Ratios
    • Square: 1:1 
    • Landscape: 1.91:1 
    • Vertical: 4:5 
  • Resolution
    • Square: at least 1080 x 1080 pixels  
    • Landscape: 1080 x 566 pixels  
    • Vertical: 1080 x 1350 pixels  
  • Color Format: RGB
• For Instagram Text Recommendations:
  • Primary Text: 125 characters
• For Instagram Technical Requirements:
  • Maximum File Size: 30MB
  • Minimum Width: 1080 pixels
  • Minimum Height: 566 pixels
  • Aspect Ratio Tolerance: 1%