Promotional emails are a great way to get your book in front of people interested in books like yours. Given the effort you’ve put into planning your marketing budget, maximizing your return on investment is crucial. When setting up your promotional email, follow these tips to help create an email that performs well amongst our verified reader audiences.
1. Subject Line
This is the first thing that someone will see in their inbox when they receive your email. Use a compelling call to action (the action you’d like the viewer to take) to entice someone to open your email once it arrives in their inbox.
Example: “Discover the Must-Read Book of the Year”
2. Email Pre-Header
This is the text that directly follows the subject line. Use this text to continue to persuade the reader to open your email.
Example: “Embark on an Exciting Journey”
3. Header Image
The header image is a landscape image that is displayed before the book details. Your header image should help the email stand out, grab the reader’s attention, and entice them to read the email. The header image also provides an opportunity to link your webpage, so that anyone who clicks on it is redirected to a page where they can buy your book.
4. Book Details
Some of the book details, such as the title, author, and cover image will be automatically pulled in once you insert your book’s ISBN/EAN. You can advertise up to five books in a single email. If you plan on promoting multiple titles, we recommend using books that can be tied together under a common theme, such as “Five Best Summer Reads”.
The Book Description will show up beside the book’s cover image. Be sure to include a compelling synopsis here that lets the reader know why they should read your book.
You also want to be sure you’re including a strong URL for each title that you’re promoting. People want to be able to take action is as few clicks as possible, so be sure you’re leading them to a webpage where they can buy your book directly, without having to click multiple times to get there.
4. Editorial Headline and Copy
The editorial headline will be underneath your book’s description. Use this to encourage readers to read the content below it. For example, if your editorial copy contains reviews about the book you’re promoting, your headline could be “See What Readers are Saying”.
The editorial copy is another opportunity to pitch your book to the reader. Make sure you’re providing them with the information they’re looking for to decide that your book is one they’re interested in reading. This would be a great space to include positive reviews from readers.
5. Footer Image
The footer image is the opportunity to round out your email with an image that ties it all together. While this image is not necessary for your email, we highly recommend including a strong image here, as it provides another opportunity to link your webpage. If you have another format of your book that you’d like to advertise, such as an audiobook or an ebook, this would be a great spot to showcase it.
Before checking out, you’ll have the opportunity to preview what the entire email will look like in Step 4.
When you create a promotional email with Ingram iD, you can be sure that your email is being viewed by thousands of people who are looking for their next read. We want your promotional email to be as successful as possible, leading you to more opens, and more importantly, sales. If you have more questions about creating a promotional email, check out our Getting Started Guide.
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