What You Need to Create a Promotional Email

Before scheduling your promotional email, make sure to check off the following items from your list:

Select Relevant Audiences from the list provided below.
The Send Date of your email. Promotional Emails are sent on the first Thursday of each month.
Email Subject Line (up to 100 characters) to grab the reader’s attention.
Email Pre-Header: (up to 90 characters) A short summary that follows the subject line.
Header Image: (1140x600 pixels) The first image the recipient will see.
Book Details: The ISBN, Title, Author, and Book Description. You can add up to five books per email.
Website/Webpage URL: This is where you will direct customers when they click on the ad. Remember to include the full URL, including the http://www or https://www. For assistance identifying the URL, see this article.
Editorial Headline: The headline of the main body of text in your email below the book(s).
Editorial Copy: The main body of text in your email. Since you provided a book description above, this is a great opportunity to add additional information, such as reviews, marketing copy, or anything else you want readers to know about your book.
Footer Image: This is where you can put a final image to round out your email. While a footer image is not required, we do recommend using a strong image here as you can use this image to link to your webpage.
Publisher Name: The name of the entity that published your book.