Powerful Audience Targeting

Identifying the right target audience is often the key to success in digital advertising. With Ingram iD, you get access to our exclusive audience of verified readers. 

For publishers and authors alike, Ingram iD can transform your advertising efforts with our precise audience targeting. Our audiences are confirmed consumers from Ingram-partnered platforms, totaling over four million active buyers across 60+ genres. This extensive network ensures that your ads are seen by those most likely to engage with and purchase your book.

Using Ingram iD’s target audiences, you no longer have to worry about casting a wide net and hoping for the best results. Instead, you can channel your resources towards an audience that has already demonstrated an interest in your genre or niche. Whether your book is a mystery, romance, science fiction, or a wealth of genres in between, Ingram iD has a population of dedicated audiences ready to receive your digital advertisement. 

Creating target audiences in the digital platforms is a time-consuming process of cross-referencing different data points and testing different demographic information to try to pinpoint the right audience for you. In Ingram iD, it’s as simple as perusing a multi-select list of 60+ genres and choosing the genres that best match your book. Targeting the correct audience for your book has never been easier.  

Click here to find regularly updated lists of available audiences for your ad.